Brooklyn Tech Triangle

Brooklyn’s key role in city’s Silicon Alley

The Brooklyn Tech Triangle continues to play a key role in the development of the city’s growing high-tech and creative industry. According to the city’s Department of Information Technology and Telecommunications (DoITT), more than 200 start-ups have already set up shop in the Tech Triangle and that number is expected to increase dramatically as developers and property owners provide amenities and infrastructure that make Brooklyn more and more able to meet the needs of young companies.

May 19, 2013, amNewYork – Downtown Brooklyn emerging as key part of city’s Silicon Alley
May 19, 2013, Mashable – Tech hubs flourish outside of Silicon Valley

Brooklyn Navy Yard opens new manufacturing hub

The Brooklyn Navy Yard has opened the beta space for its new manufacturing center, called New Lab. The Lab allows creative people to work together and share equipment like 3D printers and laser cutters that they might not otherwise be able to afford, thus facilitating the always-expensive process of manufacturing prototypes. The space is already home to people designing furniture, projects for the MOMA Design Store, and even a motorcycle chassis. The full 84,000 square-foot facility is expected to open in mid-2014, providing space for up to 350 jobs.

May 8, 2013, New York Times – Amid Navy Yard’s ruins, space for a comeback in manufacturing
May 9, 2013, Crain’s – Brooklyn Navy Yard goes high-tech

At MTA App Quest and Hackathon, Developers Compete to Make Transit Work for New Yorkers

Over 100 programmers and designers converged at the downtown Brooklyn campus of NYU-Poly starting the morning of May 4, to compete for prizes as they try to write their way, over the course of 30 hours, through apps that will make the transit system better.

May 4, 2013, CBS New York – App Developers Hunker Down in Brooklyn to Make Transit Service Better
May 3, 2013, Capital New York – At MTA App Quest and Hackathon, Developers Compete to Make Transit Work for New Yorkers

Tech Start-ups Flying High in Brooklyn’s DUMBO Area

New York has emerged as the No. 3 spot for tech start-ups nationally, after the Silicon Valley/San Francisco Bay Area and brainy Boston, according to the National Venture Capital Association. And DUMBO, now spruced up and happening, has the highest concentration of tech firms of any neighborhood in New York City.

May 2, 2013, USA Today – Tech Start-ups Flying High in Brooklyn’s DUMBO Area

Technically, Brooklyn’s Booming

Downtown Brooklyn has gone from a 99-cent-store haven to a residential hub — and now a techie hot spot. In the last eight months, 11 more tech firms have arrived— including four leasing a combined 100,000 square feet of space at the MetroTech complex, said the Downtown Brooklyn Partnership. And at least six other firms are in the pipeline to arrive by June at two other nearby buildings, 325 Gold St. and 33 Flatbush Ave. “We are seeing strong interest here, about three to four calls a week from new businesses,” said Thomas Conoscenti, the Downtown Brooklyn Partnership’s executive director for planning. “These companies especially love the mass transit.”

April 30, 2013, New York Post – Technically, Brooklyn’s Booming

New Bus Lines to Expand Service in Brooklyn

Brooklyn is booming and now the Metropolitan Transportation Authority says it’s time for bus service in some of those neighborhoods to catch up. The agency has proposed creating a line known as the B32 to connect waterfront Greenpoint and Williamsburg with Long Island City. The MTA also wants to extend the M67 into the so-called “Brooklyn tech triangle,” which includes DUMBO, Downtown Brooklyn and the area around the Brooklyn Navy Yard.

April 29, 2013, NY1 – New Bus Lines to Expand Service in Brooklyn

Developers target overcrowding in Brooklyn’s Tech Triangle

The attraction of new tech and creative businesses to the area within the Tech Triangle has presented challenges as more companies vie for limited office space, as well as companies looking for new talent who face a shortage of qualified candidates. The article discusses the Tech Triangle initiative’s quest to provide not only more office space for growing companies, but also work with local colleges and universities to provide courses that will attract the best and brightest.

February 22, 2013, The BrooklynInk – Developers target overcrowding in Brooklyn’s Tech Triangle

Winners announced in 3D Print Challenge

MakerBot and GrabCAD have announced the winners of a 3D Printer Challenge to design futuristic vehicles for the year 2040. Six winners out of 151 entries represent the most beautifully designed cars, planes, spacecraft, and other space-age vehicles, all optimized for printing on MakerBot’s Replicator 2 desktop 3D printer. “We were amazed and awed by the designs submitted for the MakerBot and GrabCAD 3D Print Challenge,” said Bre Pettis, CEO of MakerBot. “Judging was incredibly difficult, especially since many, including myself, are major automotive enthusiasts.”

February 15, 2013, Gadget – 3D print contest points to cars of 2040
February 15, 2013, GrabCAD – Results are in! MakerBot Replicator 2 Design Challenge

Master plan being drawn up for Brooklyn “Tech Triangle”

NY1 provides an update on the development of a master plan for the Brooklyn Tech Triangle that will allow it to reach its full potential as a tech and creative hub. One of the plan’s areas of focus will be increasing connectivity between the three neighborhoods that constitute the Tech Triangle: Downtown Brooklyn, DUMBO, and the Brooklyn Navy Yard. The final plan is set to be unveiled in the spring.

February 14, 2013, NY1 – Master plan being drawn up for Brooklyn “Tech Triangle”

Obama names-checks 3-D printing, calls for 15 “Innovation Hubs”

Fast Company reports on President Obama’s plan to create a national network of 15 new manufacturing innovation hubs focusing on emerging technology, from 3-D printing to genome mapping. As questions arise as to what these hubs will actually look like, the article cites the Brooklyn Tech Triangle as an emerging model for such innovation hubs.

February 13, 2013, Fast Company – Obama name-checks 3-D printing, calls for 15 “Innovation Hubs”

Brooklyn Ballet marries technology and dance in new season

DNAinfo reports on Brooklyn Ballet’s partnership with hacker collective NYC Resistors for its new season. The company’s season opener, “Tracing Back,” will reveal aspects of choreography that an audience doesn’t usually see. The dancers’ movements will be tracked by digital cameras that trigger effects and visualizations such as smoke trails, bubbles, or virtual streamers.

January 29, 2013, DNAinfo – Brooklyn Ballet marries technology and dance in new season

Brooklyn Tech Triangle hoping to attract more startups to Brooklyn

Tech Cocktail reports further on the Brooklyn Tech Triangle initiative which, with over 500 tech and creative firms in the area, has an economic impact of $3.1 billion. This includes companies like MakerBot and Etsy, and will soon include companies like Kickstarter, which has recently decided to move to Brooklyn.
January 28, 2013, Tech Cocktail – Brooklyn Tech Triangle hoping to attract more startups to Brooklyn

WXY Architecture + Urban Design chosen to create master plan for Tech Triangle

Various media sources provide an update on the Brooklyn Tech Triangle. A team led by WXY Architecture + Urban Design has been selected to create a master plan to improve transportation, infrastructure, and land use to further stimulate the tech and creative industries in Downtown Brooklyn, DUMBO, and the Brooklyn Navy Yard. The team was selected out of 17 proposals made up of more than 60 firms. “It was a very hard process, we went through a number of rounds,” said DBP President Tucker Reed. “There were a lot of great teams and ideas.”

November 5, 2012, Crain’s – Team will plan rising Brooklyn Tech Triangle
November 5, 2012, The Real Deal – Brooklyn’s tech triangle group chooses WXY to spearhead infrastructure plan
November 5, 2012, Curbed – WXY Architecture to design Brooklyn Tech Triangle masterplan
November 5, 2012, GlobeSt.com – Brooklyn’s Tech Triangle gets a master plan

Media Tech Campus Planned for Brooklyn Navy Yard

Various media sources report on the Steiner Studios’ plans to build a new media-tech campus at the Brooklyn Navy Yard. Developer Douglas C. Steiner and the Brooklyn Navy Yard Development Corporation have reached an agreement to convert the former hospital complex that is located in the Navy Yard’s Naval Annex Historic Campus into a media, technology, and film hub. The campus will include a new grad school for Brooklyn College’s film program that is already under construction.
August 20, 2012, New York Observer – Techies on a hill: City’s third tech campus, at old Brooklyn Navy Yards Hospital, unveiled
August 16, 2012, New York Times – From weeds and bricks to media hub in Brooklyn

Rounding Out the Brooklyn Tech Triangle by Connecting DUMBO, the Navy Yard and Downtown Brooklyn
July 12, 2012, The New York Observer

The New York Observer reports on the Brooklyn Tech Triangle as an up-and-coming neighborhood for tech start-ups. Despite certain barriers in bridging Downtown Brooklyn with the waterfront, there are physical and economic improvements that can provide job opportunity and economic growth.

The reporter interviews Tucker Reed, who speaks about how Downtown Brooklyn can fill tech start-up needs: “When you’re a new start up with 20 people sitting at a big desk in a loft, that’s great. But when you’re more mature, you’ve got 200 people, more VC and corporate influence, you might need something a little different. Downtown Brooklyn offers both, and you’re still close to all your friends.”

Road Map Ordered for Brooklyn Tech Sector – July 10, 2012, Crain’s New York Business

Crain’s New York Business reports on the Brooklyn Tech Triangle Task Force’s Request for Proposals (RFP) for a strategic plan. The main goal of the RFP is to better link DUMBO, Downtown Brooklyn and the Brooklyn Navy Yard and identify improvements to transportation, infrastructure and land use which would spur investment in the emerging tech and creative sectors. “We’re really hoping to put together a blueprint for how we can foster or create an environment that makes these neighborhoods a longtime home for these industries,” said Tucker Reed, president of the Downtown Brooklyn Partnership.

Help Wanted, and Found, in Brooklyn’s Tech Scene – May 15, 2012, Brooklyn Based

Brooklyn Based reports that by some estimates, there are four jobs in New York for every developer, a shortage that has led to the creation of new initiatives intended to train the next generation of web developers and entrepreneurs–many of them in Brooklyn. Brooklyn tech companies like Huge Inc. and Etsy are trying to close that talent gap, and have implemented programs focusing on training and attracting talented candidates. Read the full story here.

Putting the tech in MetroTech – May 7 2012, The Wall Street Journal

Weird science: College kids battle in Downtown Robotics competition – May 1 2012, The Brooklyn Paper

Brooklyn’s brightest mechanical minds inched the world one step closer to its inevitable robot takeover on Saturday when they put their high-tech creations to the test at the first ever Robotics Tournament of Champions at City Tech’s Mechatronics Technology Center.

Computer, mechanical, and electrical engineers tapped into their inner Will Robinson and assemble mini-robots with micro-controllers capable of accomplishing simple tasks.

Read the full article here.

3D Printers: Make Whatever You Want – April 26 2012, Bloomberg Businessweek

To a range of industries, 3D printers have become indispensable for doing business. The large industrial systems now run in price from about $5,000 to $1 million. These days, they can print in different colors of plastic and employ other materials such as metal, glass, and ceramics. Software makers are harnessing this power, making much better tools for manipulating objects.

A Brooklyn-based manufacturer called MakerBot Industries has dominated the hobbyist market. It’s sold more than 10,000 desktop 3D printers and has just released a preassembled model called the Replicator that costs $1,749. “We have sold machines to Disney, Google, Microsoft and send them to dorm rooms all over the country,” says MakerBot co-founder Bre Pettis. “Our users could be people who work at NASA or Pixar or an ordinary person who wants to live in the future.”

Read the full article here.

NYU Grad Center in Brooklyn Will Continue City’s Push to a High-Tech Future – April 24 2012, NY Daily News

The critical drive to make New York a mecca of the 21st century economy got a great boost with the announcement that NYU will lead the creation of the city’s first graduate program dedicated to building a bright urban future through technology.

Doubly good, the new Center for Urban Science and Progress will be a boon to Downtown Brooklyn, breathing life into a building formerly owned by the Metropolitan Transportation Authority at 370 Jay St.

The road to the future starts in Downtown Brooklyn.

Read the full article here.

Brooklyn’s Tech Hotbed - April 23 2012, Crain’s New York

When Takeout, a London-based digitally savvy consulting group, expanded to New York in 2009, Manhattan was the obvious location.

Two years later, it wasn’t so obvious anymore. In 2011, the company turned down a new lease in a chic tower for the grassier environs of Brooklyn’s Dumbo neighborhood.

“We could be part of a community that’s almost entirely made up of startup companies and people who are big dreamers. The choice was a pretty simple one,” said Jess Kimball, who heads Takeout’s operation in New York.

For a decade or longer, New York City has had one tech center: Silicon Alley, the downtown hotbed that has spawned generations of standouts, including Doubleclick, Gilt Groupe and Second Market—companies built around New York’s traditional strengths in advertising, retail and finance.

Now a hive of digital designers and disruptors is making Brooklyn—specifically Dumbo and, more recently, other areas nearby—New York’s new hotbed of tech. And the scene has a decidedly different vibe.

“Brooklyn’s been our competitive advantage,” said Shirley Au, president of HUGE Inc., a digital-marketing company that sprouted from the neighborhood in 1999. “Just by being here, we’re saying something about our company’s values, our ethos.”

Ms. Au and others say the area’s allure extends beyond its reasonable rents, cobblestone streets and sweeping views of Manhattan’s skyline. A more relaxed professional vibe means many leave their suit jackets at home and take their bikes or dogs to the office. Lunch crowds flock to Brooklyn Bridge Park, brandishing pulled-pork sandwiches from Foragers City Grocer or tacos from the nearby Calexico food cart. On the ground floors of old industrial buildings buzzing with new ideas, storefronts showcase artisan retailers and art galleries.

Read the full article here.

Tech Startup Wheels Into ex-Tire Plant - April 10 2012 – Crain’s New York

Tech startup Aereo has signed a five-year lease for 19,300 square feet of space at 470 Vanderbilt Avenue in Downtown Brooklyn near the soon-to-open BarclaysCenter. The fast-growing company, whose technology allows consumers to watch broadcast television on Web-enabled devices, launched its services in New York City on March 14 of this year.

Has Digital DUMBO Reached Maximum Capacity? Techies Drive Down Vacancy Rates for Office Space - April 4 2012 – BetaBeat

For the first time since 1999, office leasing for the information and media sector (including technology) has surpassed financial services. As the space needs of these growing companies increases, the DUMBO Improvement District, Brooklyn Navy Yard and the Downtown Brooklyn Partnership are working together to strengthen transportation connections between neighborhoods and provide attractive commercial space.

Brooklyn’s Class A Woes - April 1 2012 – The Real Deal

The Real Deal reported on the various commercial leasing opportunities in Downtown Brooklyn, highlighting some of the recent leasing deals such as NYU-Poly in 15 and 2 MetroTech Center.  According to Ali Esmaeil Zadeh at Forest City. “There’s been a lot of pickup in terms of prospective tenants in Downtown Brooklyn. Very recently we have started to see a lot of tech companies and ‘do-it-yourself’ firms looking at Class A.”

Brooklyn Tech Triangle Seeks Public Funds - April 2 2012 – Brooklyn Downtown Star

The Brooklyn Tech Triangle is an initiative designed to study the needs of the growing tech industry in the greater Downtown Brooklyn area. The issues being examined include improving transportation within and between the neighborhoods that comprise the Tech Triangle, helping to connect growing businesses with available office space and promoting the attraction of talent by these businesses from among the area’s 57,000 college students. To date, Council Speaker Christine Quinn, Councilman Stephen Levin and Councilwoman Karen Koslowitz have secured $100,000 to help kick start this study which will be completed next year.

Drinkable Cleaning Fluid Company in Navy Yard Wins Green Award - April 2 2012 – New York Times

EcoLogic Solutions, a Brooklyn Navy Yard-based cleaning fluid manufacturer, was recently named one of three winners of this year’s EPA “Environmental Quality Award.” The award is reserved for companies that show “outstanding commitment to protecting and enhancing environmental quality and public health.” The company’s products – all-natural, plant-based cleaning chemicals – are so environmentally sound that you can drink them.

Steiner Studios Opens Five New Sound Stages - March 26 2012 – Crain’s New York 

Steiner Studios has opened five new soundstages at its production facility in the Brooklyn Navy Yard. The new stages, totaling 45,000 square feet, bring the total number of stages to 10 and are part of Steiner’s long-term plan to double the size of its lot. The city has also announced a new $500,000 training grant program for the media industry. This initiative is specifically designed to train employees in cutting-edge technologies.

Rooftop Farm for B’klyn Navy Yard - March 13 2012 – New York Post

A new 45,000-square-foot rooftop farm will be opening soon at the Brooklyn Navy Yard. The farm, operated by Queens-based Brooklyn Grange, will open atop a Navy Yard building nearFlushing AvenueandCumberland Street, a facility once used for manufacturing by the military. The farm will provide fresh, organic produce to local shops and restaurants, as well as a “Farmer’s Market” outside the Navy Yard gates. The new farm is expected to open in mid-May 2012.

‘Triangle’ to Make B’klyn Even More High-Tech - March 12 2012 – Brooklyn Daily Eagle

The Downtown Brooklyn Partnership, the DUMBO Improvement District and the Brooklyn Navy Yard have launched the Brooklyn Tech Triangle initiative to allow Brooklyn’s growing tech industry to further expand. In a forum held last week at NYU-Poly, leaders of the three organizations discussed the growing tech industry in DUMBO and the Brooklyn Navy Yard as well as available space in Downtown Brooklyn that could potentially attract hundreds more to the area. City Council Speaker Christine Quinn revealed that the City Council will provide $100,000 in funding for a 10-month implementation study for the concept.

Brooklyn Scientists Invent Heroic Robot Fish - March 6 2012 – The Brooklyn Paper

A new robotic fish has been developed by researchers at NYU-Poly in Downtown Brooklyn that can potentially help save underwater creatures from environmental disasters. Mimicking the movement of a “fish school leader,” the plastic robot fish could one day guide real fish away from oil spills and chemical dumping. “It can act as a sheepdog to drive fish away from danger,” said mechanical engineering professor Maurizio Porfiri. “We looked at what traits make a leader.”

Biology Major at LIU Brooklyn Overcomes Adversity to Earn Prestigious Honor - March 5 2012 – LIU Brooklyn

Long Island University (LIU) Brooklyn published an online profile of undergraduate student Martha Lewis. The biology major has been selected by the American Society for Biochemistry and Molecular Biology (ASBMB) to present her research on a specific strain of antibiotic-resistant bacteria at the group’s annual meeting this April. The 26-year-old Lewis recalls her childhood experiences of the civil war in her native Sierra Leone, saying that it was the destruction and bloodshed that sparked her interest in medicine. “I asked myself how I could help and I wanted to dedicate my life to medicine,” said Lewis.

Beyond the Fence: A Genius Incubator at the Navy Yard - March 5 2012 – New York Times

The New York Times Local blog profiled the Pratt Design Incubator for Sustainable Innovation located at the Brooklyn Navy Yard. Established in 2002, the Incubator focuses on three main business models – fashion/product design, clean energy, and consulting – providing newly graduated students the necessary space, resources and mentorship for their budding businesses.

Use of 3D Printing Expands to New Mediums - March 1 2012 – NY1

3D printing technology is having a huge impact on the future of the manufacturing industry. NY1 visits the Print/3D art exhibit inManhattan’s Flatiron District, where one can see first-hand the tremendous strides that the technology has made in just a few years. For those who can’t wait to start printing their own 3D objects, the report suggests one of Brooklyn-based MakerBot Industries’ ‘Thing-O-Matics,’ available for a little over a thousand dollars.

10 Questions for Brooklyn’s Innovation Community - February 16 2012 - Business Week

Entrepreneur Charlie O’Donnell announced in Business Insider that he will be hosting a roundtable discussion on Wednesday, February 22 between Brooklyn’s innovation community stakeholders on how to make Brooklyn a better place to create and grow new businesses. In the post, as preparation for next week’s discussion, O’Donnell poses ten questions to ponder regarding what it takes forBrooklynto become a creative hub.

Raindrops Keep Falling on our Wi-Fi - February 16 2012 – New York Times 

Free wireless Internet service is now available in Fort Greene Park. The service is provided by AT&T in partnership with the city, and further adds to the free Wi-Fi options already available in public spaces throughout Downtown Brooklyn.

Across the Thingiverse - February 14 2012 – Portfolio.com

Downtown Brooklyn tech company MakerBot Industries has collaborated with designer Asher Levine for his Fall Winter 2012 Collection of menswear during New York Fashion Week. MakerBot’s 3D printers manufactured accessories worn by the models, including oversize MakerBot sunglasses and gloves inspired by Edward Scissorhands. “We were just thinking of all the different things we could do,” said Levine, who see 3D technology playing a big role in fashion’s future and plans to collaborate again with MakerBot.

Tech Wreck: DUMBO Jobs go Begging Amid Biz Boom - February 13 2012 – New York Post

A report on the growing tech industry inBrooklyn, particularly in areas like DUMBO, and the increasing need for qualified workers. According to the DUMBO Improvement District, there are currently approximately 329 Web, app, gaming and other tech-related positions waiting to be filled. A deal reached by the City, NYU and the MTA on the proposed Center for Urban Science and Progress (CUSP) would be a major step in supplying qualified employees for these emerging industries.

Brooklyn’s on the CUSP of Something Big - February 3 2012 – YouTube

The Downtown Brooklyn Partnership and DUMBO Improvement District collaborated on a short video on YouTube in support of NYU’s proposed Center for Urban Science & Progress (CUSP) at 370 Jay Street in Downtown Brooklyn. The video features representatives of Downtown Brooklyn and DUMBO highlighting the benefits that this applied science campus would bring to Brooklyn and toNew York City, as well as bringing new life to the former MTA Headquarters in Downtown Brooklyn.

NYU-Poly Expands at MetroTech - January 24 2012 – Brooklyn Daily Eagle

The Polytechnic Institute of New York University’s (NYU-Poly’s) recently leased 120,000 square feet of space at the MetroTech Center in Downtown Brooklyn. Space at 2 MetroTech Center will house the Computer Science and Engineering Department and part of the Electrical and Computer Engineering Department. A second space at 15 MetroTech Center will be occupied by administrative offices, including the offices of the president and provost.

Robots (and Human Overlords) Compete in Downtown Brooklyn - January 18 2012 – Brooklyn Daily Eagle

The Brooklyn qualifier of the annual FIRST LEGO League robotics competition took place recently at NYU-Poly in Downtown Brooklyn. Forty-two elementary and middle school teams from throughout the borough participated in this year’s competition. The theme, “Food Factor: Keeping Food Safe,” sent the robots built and programmed by team members on missions designed to improve the security of our food supply.

NYU “CUSP” at 370 Jay Street in Downtown Brooklyn – January 17 2012

Various media reported on the progress of negotiations between New York University (NYU), the MTA and the city to bring NYU’s “genius school” to 370 Jay Street in Downtown Brooklyn. The proposed tech campus has drawn support from business and community leaders, tech companies and politicians and is widely seen as a potential job creator for New York City’s rapidly growing hi-tech industries.

Tech Campus: NYU Gains - Crain’s New York
NYU Seeks to Expand Polytechnic Institute in Downtown Brooklyn - NY1
Deal in the Works for NYU “Genius School” in Downtown Brooklyn, But Sticking Point is Cash - NY Daily News
Kirsten Gillinbrand on New York’s ‘New Digital Future’ - Politicker NY

MakerBot’s 3-D Printers Let Consumers Dream up Prototypes of Pretty Much Anything. But Do We Need More Plastic? - January 2012 – Fast Company

Fast Company profiled MakerBot Industries, the Downtown Brooklyn-based startup manufacturer of 3-D printers, or Thing-O-Matics, that allow users to transform digital blueprints into physical objects. To date, the company has sold more than 6,000 units and the potential market for this technology continues to expand. In addition to manufacturing the printers, MakerBot operates Thingiverse, a website where subscribers can freely share digital designs that range from the utilitarian to the truly inspired.

Dumbo on His Mind - January 13 2012 – New York Times

The New York Times profiled DBP Board Member Jed Walentas, Principal of Two Trees Management on the cover of the Sunday Real Estate section. Among the many topics discussed in the article are the need for better connectivity between DUMBO and Downtown Brooklyn, the need for more student housing to keep college students in the area and the need forNew York Cityto continue to attract talented creative professionals.  According to Walentas, “What New York cannot become is homogenous. We need to find ways for the world’s most curious and interesting and passionate and energetic people to come here and explore themselves and their ideas.”

Ads in Brooklyn Push for NYU “Genius School” at Former MTA HQ - December 13 2011, NYConvergence

As with several other universities, NYU has been in the running for a bid to build an applied science university in the city.  Unlike some of its competitors, who wish to build a brand new campus on Roosevelt Island, NYU’s plan is  to take over the MTA’s  former headquarters onJay St. in Downtown Brooklyn and convert it into the Center for Urban Science and Progress.

To support this effort, a new ad campaign from downtown Brooklyn boosters debuted yesterday advocating NYU’s plan to build the city’s “genius school” in their neighborhood.  According to the New York Daily News, the ads admonish city decision-makers to “Get Smart. Go Brooklyn,” recognizing the area’s large and continuously expanding population of well-educated residents and accessible transit.